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Business Model


We run a vertically integrated business model. That is we have our own R&D facilities and raw material production bases across the country. We manufacture over 85-90% of our products in house, including packaging. We also take pride in our origin and in our technological distinction. As a result, we can guarantee the highest possible quality for our consumers.

We have taken full advantage of the valuable agricultural environment of the Heilongjiang province. The province has 36 million acres of “black soil”, which is enriched with nutrients and nitrogen compounds, not found in other regions of China. This “black soil” allows for a higher quality harvest of millet and wheat. In addition, Heilongjiang has an annual output of over 5 million tons of soybean, constituting 40% of China’s total output. As a consequence, the raw materials of our products are of highest quality. We plant and harvest part of the produce on our facilities, and purchase the remainder of the required raw materials from local farmers. Since the raw materials are bought from the farmers on an individual basis, there is no reliance on a single entity or group for our raw material needs.

In Harbin, we have approximately 16,300 square meters of manufacturing space, which includes workshops dedicated to soybean processing, millet processing and cactus processing. We also have a soy milk production facility in Shanghai, with an annual capacity of close to 15,000 tons.